B2B prospecting guides

Outbound works when four things hold together: a precise target, a relevant moment, a message about the person’s situation, and sending infrastructure that lands in the inbox. If one of them gives way, the other three are wasted.

These guides take each piece in turn. They draw on what we see in our clients’ campaigns (SMEs, consulting firms, B2B software companies) and on official texts where they exist: guidance from the French data protection authority (CNIL), and the sender requirements published by Google and Yahoo. Sources are linked in the text.

Each guide stands on its own. If you are starting from scratch, follow the order below: define the target before writing, and check the legal and technical ground before sending. Technical terms are explained in the glossary.

The guides

• Define your ICP and personas

  Turn a hunch (“mid-sized manufacturers”) into a target you can count, with a template and the mistakes to avoid.

• Multichannel email + LinkedIn sequence

  Build a four-week sequence that alternates channels without pestering, with a complete example.

• B2B prospecting and GDPR

  Legitimate interest, information, the right to object, retention: what the French regulator says, with sources.

• Cold email deliverability

  SPF, DKIM, DMARC, secondary domains, warmup, volumes and one-click unsubscribe.

• Prospecting with buying signals

  Pick your signals, act within the window and write a first message anchored on the signal.

• How to define your ICP and personas

  A method to define your ideal customer profile (ICP) and buyer personas in B2B: criteria, templates, sizing the market and the most common mistakes to avoid.

• How to build a multichannel email + LinkedIn sequence

  How to build a multichannel email and LinkedIn sequence: step order, delays, message templates, a four-week example and the rules that keep you from pestering.

• B2B prospecting under GDPR

  B2B prospecting under GDPR in France: legitimate interest, link to the role, information, opt-out in every message, retention and LinkedIn, per CNIL guidance.

• Cold email deliverability: landing in the inbox

  Cold email deliverability: SPF, DKIM, DMARC, secondary domains, warmup, sending volumes, one-click unsubscribe and the Google and Yahoo sender requirements.

• Prospecting with buying signals

  Prospecting with buying signals: choose your signals, act within the right window, find the right person and write a first message anchored on the signal.

Read next

• B2B prospecting glossary
• Which platform should you use to prospect from buying signals (appointments, hiring, funding)?
• What does The Sales Engine do, from target to meeting?

Apply these methods to your market

Thirty minutes to look at your target, your buying signals and the first prospects the platform would contact for you.

Book a demo · See pricing