Comparison
The Sales Engine or LinkedIn Sales Navigator: what is the difference?
Sales Navigator is LinkedIn's sales search tool: advanced filters, account and lead lists, alerts, InMail. It is neither a sequencer nor a CRM. The Sales Engine finds decision-makers, reaches them by email and LinkedIn in one sequence, and fills records, pipeline and meetings on its own.
Updated 2026-10-22
In short
Pick Sales Navigator if you want to search and track accounts and decision-makers on LinkedIn yourself, from $119.99 (€120.99) a month per licence. Pick The Sales Engine if you want that search to turn into messages, replies and meetings: targeting, buying signals, email + LinkedIn sequences and the CRM are included, from €350 ($420) a month.
Quick verdict
| Criterion | The Sales Engine | LinkedIn Sales Navigator |
|---|---|---|
| What it is | Prospecting system and CRM, managed service optional | LinkedIn search and tracking tool, per licence |
| Listed price | Starter from €350 ($420)/month, Growth from €700 ($840)/month on annual billing; €500 / €1,000 monthly, no commitment; priced per workspace, for the whole team | Per licence, estimates excl. tax: Core $119.99/month or $1,079.88/year (€120.99 or €1,088.88), Advanced $159.99/month or $1,799.88/year (€148.21 or €1,693.88), Advanced Plus on quote |
| Finding prospects | Market counted, decision-makers suggested, buying signals tied to a person | 50+ advanced search filters, alerts, buyer intent |
| Contact details | Emails and phones searched in sequence, billed when found | No: the tool stays inside LinkedIn |
| Reaching out | Email + LinkedIn in one sequence, an opener per prospect, follow-ups | InMail and LinkedIn messages sent one by one |
| Tracking | CRM included: records, activity log, pipeline, meetings | Lead lists; CRM integrations depending on plan |
| Approval | Every prospect approved by you before the first message | Up to how you organise it |
Sales Navigator prices taken from business.linkedin.com/sales-solutions/compare-plans on October 22, 2026, presented by LinkedIn as estimates that may exclude VAT and are subject to change. The Sales Engine prices exclude tax and come from our public pricing.
Two tools, two steps
Sales Navigator makes LinkedIn workable for selling: you filter companies and people, save lists, get alerts when an account moves, and send InMail to people outside your network. After that, it is up to you: copy the profiles, find the emails, write every message, follow up, log the replies in a CRM.
The Sales Engine runs the whole chain. The platform counts your market, watches buying signals, suggests decision-makers with a verified email, has you approve them, then launches a sequence that chains email and LinkedIn with an opener written for each person. Replies are classified, the meeting is booked on your page and everything lands in the CRM with no data entry. See also the multichannel email + LinkedIn sequence.
Price: what you are comparing
A Sales Navigator Core licence costs $119.99 a month, or $1,079.88 a year, per LinkedIn's page. That is the cost of searching; the time spent turning that search into messages and meetings comes on top. The Sales Engine costs €350 ($420) a month on Starter and €700 ($840) on Growth billed yearly, per workspace, with one LinkedIn account in your sequences, pay-on-result email finding, the CRM and support. Details on the pricing page.
The two are not exclusive: if you like searching in Sales Navigator, The Sales Engine Chrome extension adds a LinkedIn profile to your prospects in one click.
Choose Sales Navigator if
- You want to explore LinkedIn yourself, with fine filters and alerts on your accounts.
- You sell account-based to a small number of accounts you follow by hand.
- You need InMail to write outside your network.
Choose The Sales Engine if
- You want search to turn into messages, replies and meetings without manual work.
- You want email and LinkedIn in one sequence, with an opener per prospect.
- You want a CRM filled by prospecting, and the option to hand the running to our managed service.
Sources checked on October 22, 2026: business.linkedin.com/sales-solutions/compare-plans for LinkedIn Sales Navigator, prices presented by LinkedIn as estimates excluding tax; for The Sales Engine, our public pricing. Prices may change; check them before you decide.
Frequently asked questions
Do I need Sales Navigator to use The Sales Engine?
No. Targeting, market sizing and suggesting decision-makers happen inside the platform. If you already have Sales Navigator, keep searching there and add a profile in one click with the Chrome extension.
Does Sales Navigator send automated sequences?
No. Sales Navigator is for searching, saving and tracking prospects, and sending InMail; it does not run an email + LinkedIn sequence with follow-ups.
How much is Sales Navigator?
Per LinkedIn's page on October 22, 2026: Core $119.99 a month or $1,079.88 a year, Advanced $159.99 a month or $1,799.88 a year, Advanced Plus on quote, per licence and excluding tax. In euros: €120.99 / €1,088.88 and €148.21 / €1,693.88.
Does The Sales Engine find emails?
Yes. Emails and, on request, phone numbers are searched across sources and billed only when found: 0.5 credit per email, 1 credit per number.
Do I risk my LinkedIn account with The Sales Engine?
We work with reasonable volumes, personalised messages and a human pace, with daily limits you can set per account.
Read next
Go from search to meeting
Thirty minutes: your market counted, your buying signals and a first message.