Use case · Agencies
White-label prospecting for agencies
An agency prospecting for clients spends much of its time stitching tools together: a contact database here, a sequencer there, LinkedIn somewhere else, and a spreadsheet to hold it all. Every new client multiplies the stitching.
Updated 2026-10-05
In short
The Sales Engine lets agencies run their clients' prospecting on a single platform: one workspace per client, with its own target, buying signals, email + LinkedIn sequences and pipeline. Messages go out from the client's addresses and LinkedIn account, meetings land on the client's booking page, so prospects only ever see the client's brand. Partnership terms are scoped on a call.
Who this page is for
Lead generation agencies, marketing and growth agencies, sales advisory firms and freelancers who run prospecting for several B2B clients. More broadly, anyone who wants to offer prospecting to their clients without building the tooling themselves.
The usual problem
Agency margin leaks into execution: building lists, verifying emails, writing sequences, watching deliverability, copying replies into the client's CRM, producing reports. The more clients, the higher the odds of a mistake: an empty variable, a duplicate follow-up, a prospect hit by two campaigns.
And the end client wants more than send volume: they want meetings with the right people, and confidence that generic messages aren't damaging their brand.
How The Sales Engine handles it
One workspace per client
Each client gets its own space: target, campaigns, sending mailboxes, LinkedIn account, pipeline. You're invited as a member, with no data shared between clients.
Targeting and signals
For each client you describe the target; the platform counts the market, proposes scored prospects and watches the buying signals that matter in that market.
Approval
You approve, or the client approves their own prospects: nothing is sent until a human has seen the record.
Sequences
Email and LinkedIn in one thread, openers written per prospect, automatic review before launch. Prospects receive messages in the client's name, from the client's addresses.
Meetings and reporting
Replies classified, meetings booked on the client's page and pushed to their CRM. Each campaign's funnel is visible in real time.
Who sees what
| Item | The prospect | Your client | Your agency |
|---|---|---|---|
| Sender of emails and LinkedIn messages | The client | Their own addresses and accounts | Runs the campaigns |
| Booking page and landing page | In the client's name | Their slots | Sets them up |
| Prospects, replies, pipeline | Nothing | Their workspace, their CRM | Member access |
| The Sales Engine | Never visible in messages | Per your agreement | The platform |
The level of white-labelling (client access, billing, presentation) is defined with you during scoping.
Signals to offer your clients
Every client has its own market; these signals cover most cases.
New decision-maker
The most versatile signal, whatever the client's industry.
Hiring
For clients who sell what a new hire is meant to solve.
Fundraising
For clients selling to startups and scale-ups.
Public tenders
For clients who bid on public contracts.
Sample rollout for a new client
Week 1 · Scoping
The client's website is read, the target proposed and refined with them, signals chosen, mailboxes and LinkedIn account connected.
Week 1 · First prospects
The platform proposes a scored first list; the client or the agency approves it.
Week 2 · Launch
Typical sequence: profile visit (day 0), invitation (day 1), signal-based email (day 3), LinkedIn message (day 6), email follow-up (day 10).
Every two weeks · Review
Read the funnel (contacted, replies, meetings), adjust target and messages.
It's for you if
- You run B2B prospecting for several clients and want one platform for all of them.
- You sell qualified meetings, not send volume.
- Your clients are willing to approve their prospects, or to let you do it.
It's not for you if
- Your model relies on mass sending to purchased lists.
- Your clients sell to consumers.
- You want to resell a tool without ever touching your clients' prospecting strategy.
Frequently asked questions
Does the prospect see The Sales Engine?
No. Emails leave from the client's addresses, LinkedIn messages from their account, meetings land on their booking page. Nothing in the message mentions the platform.
Is client data kept separate?
Yes: each client has its own workspace, prospects, campaigns and pipeline. Access is granted per workspace, member by member.
Can the client see what's happening?
If they want to: they can be a member of their own workspace to approve prospects and follow meetings. Or you keep it to yourself.
How does billing work?
It's scoped with you based on the number of clients and volumes. Public plans are the starting point, see pricing; the rest is discussed on a call.
How is this different from a classic lead generation agency?
We provide the system, not just execution. The full comparison is on the lead generation agency page.
Read next
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